@at it's setup hassle, not ongoing maintenance, for the most part--until you have to upgrade something. otherwise the admin work is comparable to moderating a subreddit. I would be more worried about the ongoing cost... I pay about $30/month to host an instance on DigitalOcean, and I'm lucky to have found a co-sponsor early on (as well as to be able to write off the rest as a business expense). Their "one-click" images do make it easier, but a few more clicks are involved. 😉